Privacy Policy

1 Who We Are
1.1 SDS EUROPE LTD (trading as “SDS”) is the controller of your personal data.
1.2 Registered office: SDS EUROPE LTD, 66 Paul Street, London, EC2A 4NA.
1.3 Company number: 16469690. VAT: GB 502 1436 45.
1.4 Contact sds.net/contact for general enquiries. For privacy requests, use sds.net/contact or your account at sds.net/account.

2 What This Policy Covers
2.1 How we collect, use, share, and protect personal data when you visit sds.net, purchase from us, or sell items to us.
2.2 This policy applies to UK and international users. Additional local rights may apply where you live.

3 Data We Collect
3.1 Account and order data: name, email, phone, billing and shipping addresses, order history.
3.2 Payment data: payment method details processed by Stripe; we do not store full card numbers.
3.3 Selling-to-SDS data: item details, serial numbers, photos, descriptions, quote history, payout/bank transfer details.
3.4 Device and usage data: IP address, device/browser information, log data, and site interactions.
3.5 Cookies and similar technologies: identifiers for functionality, analytics (Google Analytics), and advertising (Meta pixel).
3.6 Communications and preferences: messages you send us, marketing opt-ins/opt-outs, and support records.
3.7 Fraud and compliance data: checks to verify you have rights to sell items and to prevent stolen-goods trade.

4 How We Use Your Data (Lawful Bases)
4.1 To provide services and perform our contract with you (Article 6(1)(b) UK GDPR): create/manage your account, process orders and payments, deliver items, provide warranty/returns, and pay sellers via bank transfer.
4.2 To pursue our legitimate interests (Article 6(1)(f)): improve and secure our site, prevent fraud, verify serials and authenticity, maintain internal records and reporting, and market similar products to existing customers (you can opt out at any time).
4.3 To comply with legal obligations (Article 6(1)(c)): tax, accounting, responding to lawful requests, preventing stolen-goods trade.
4.4 With your consent (Article 6(1)(a)): non‑essential cookies/analytics/ads pixels, and direct marketing where consent is required. You can withdraw consent at any time.

5 Cookies and Tracking
5.1 We use essential cookies for site functionality and security.
5.2 We do not track any analytical or performance data until you explicitly accept cookies via our pop-up banner on your first visit. Your preference will be remembered for future visits.
5.3 With consent, we use analytics (Google Analytics) to understand site performance and advertising pixels (Meta) to measure and improve ads.
5.4 You can manage, change, or turn off your cookie preferences at any time via the Cookie Preferences link in the website footer or through your browser settings. Blocking some cookies may affect site functionality.

6 Sharing Your Data
6.1 Service providers: payment processing (Stripe), shipping and logistics (DPD, Royal Mail), hosting and IT, customer support, email/SMS messaging, analytics and advertising (Google, Meta).
6.2 Compliance and fraud prevention: law enforcement and authorities where required by law, and measures to deter the sale of stolen goods.
6.3 Business transfers: if we undergo a merger, acquisition, or asset sale, personal data may transfer as part of the transaction.
6.4 We do not sell your personal data.

7 International Data Transfers
7.1 Some providers may process data outside the UK. Where this occurs, we use appropriate safeguards, such as adequacy decisions or UK-approved standard contractual clauses.

8 How Long We Keep Your Data
8.1 Orders, invoices, and financial records: Minimum 6 years for tax and audit.
8.2 Warranty/repair and serial records: up to 6 years from your last interaction.
8.3 Account data: retained while your account is active. We delete on request, subject to legal/financial retention.
8.4 Cookies and analytics data: per tool settings and your preferences.

9 Your Rights (UK GDPR)
9.1 You can request: access, correction, deletion, restriction, portability, and to object to processing (including direct marketing).
9.2 You can withdraw consent at any time where processing is based on consent.
9.3 Exercise rights via sds.net/contact or sds.net/account. We may need to verify your identity.

10 Security
10.1 We use administrative, technical, and physical safeguards to protect personal data.
10.2 Payments are handled by Stripe; we do not store full card details.
10.3 Access to personal data is limited to staff and providers who need it to perform their work.

11 Marketing
11.1 We may send you emails about similar products and services if you’ve purchased from us or opted in. By selling to us via our 'trade-in' form you agree to be added to our mailing list.
11.2 You can unsubscribe at any time via the link in our emails or by updating your preferences.

12 Age and Eligibility
12.1 Our services are intended for individuals aged 18 and over.
12.2 If we learn we have collected data from someone under 18, we will delete it where appropriate.

13 Selling Items to SDS
13.1 By requesting a quote, you confirm you have the right to sell the item and it is not stolen or encumbered.
13.2 We may request information to verify ownership and item authenticity.
13.3 Bank details you provide are used solely to pay you via bank transfer and for fraud prevention.

14 International Customers
14.1 We primarily operate in the UK. If you access our services from outside the UK, you are responsible for complying with local laws.
14.2 Local consumer and privacy rights that cannot be waived will apply in addition to this policy.

15 Automated Decision-Making and Profiling
15.1 We do not make decisions based solely on automated processing that produce legal or similarly significant effects.
15.2 We may use automated tools to flag suspected fraud or unusual activity; human review is involved before any action with significant impact.

16 Third-Party Links
16.1 Our site may link to third-party websites. Those sites have their own privacy policies; we are not responsible for their practices.

17 Changes to This Policy
17.1 We may update this policy from time to time. Material changes will be posted on sds.net with a new effective date.

18 Contact Us
18.1 For privacy questions or to exercise your rights, use sds.net/contact or your account at sds.net/account.
18.2 Postal address: SDS EUROPE LTD, D1, 27 Design Centre, Fulham, London, SW6 2QA, United Kingdom.